AI-native product development

Build the right thing.
Not just the wrong thing fast.

We help teams clarify scope and scale delivery — through strong engineering and an AI-native workflow that speeds up execution without losing product judgment.

Client perspective

“What impressed me most was their professionalism, their drive to improve quality, and a sense of ownership I rarely see in contractors.”

Roger Lopez

Program Manager

See the case study

AI-native product engineering starts before the build

We get involved early to pressure-test assumptions, clarify scope, and decide what’s worth building before time and budget get locked in.

We’ve been applying AI in real work for years, and we’re actively adapting that experience to the shift toward agentic software development—using AI across the workflow to move faster, reduce manual overhead, and apply it in products where it creates real value.

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Is this the right problem to solve?

The most expensive mistake is building the wrong thing well. We challenge the brief before we commit to it.

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Where does AI belong in this?

Not everywhere. We apply it where it accelerates, skip it where it adds risk not worth taking.

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How do we move faster without losing control?

AI handles iteration and overhead. Engineering judgment stays in the loop throughout.

Artificial
Intelligence

We build AI into products where it creates real value: LLM-powered features, conversational agents, evaluation pipelines, and workflow automation. We apply it where it improves the product, not just the pitch.

Mobile and Web
App Development

Custom apps for iOS, Android, and web. Built for performance and long-term maintainability, designed to grow with your product.

UX/UI
Design

UX and UI designed around how people actually use the product. Defined with engineering so what gets built is realistic, useful, and buildable.

Backend and
Architecture

Scalable, secure backend systems built to support growth. We make architecture decisions with the long term in mind.

Quality
Assurance

Every release is tested for reliability, usability, and performance. Structured, automated, and manual, so each delivery is something you can count on.

Product
Discovery

Before a line of code gets written, we help clarify what's actually worth building. That means pressure-testing scope, challenging assumptions, and getting to a clickable prototype with the right questions at every step. Reduce waste before time and budget get locked in, not after.

Explore our services

Involved from the start.

We're part of the conversation early, not just when development begins. When something doesn't make sense, we bring it up. We treat your product like it's ours.
Side by side, start to finish.

The people who help shape the work stay close through delivery. We work this way whether we're building the product end to end or alongside your internal team.
Speed that counts.

AI can make building faster. That only matters if the scope is right. We move quickly without letting speed create expensive mistakes.
Practical AI, not theatre.

We use AI with judgment. We care where it creates leverage, what risks it adds, and what it takes to make it useful in production.

Client

GRUBHUB

5.0

Roger Lopez Program Manager, Grubhub

The Challenge

Grubhub's Enterprise division builds branded mobile and web apps for restaurant clients across iOS, Android, and React.js. The challenge: shipping and maintaining that volume at scale, faster than their internal team could absorb alone.

Our Approach

A cross-functional team across iOS, Android, and web — embedded inside Grubhub's own infrastructure: GitHub, Jira, Slack, weekly syncs. Same rhythm as an internal team, from day one.

The Outcome

What started as a high-velocity delivery sprint became a multi-year embedded partnership. The Program Management lead noted: "They have a sense of ownership that I have not typically experienced with other contractors."

Client

5.0

Rafael Atijas Founder & CEO, Loog Guitars

The Challenge

The idea was an AR "magic mirror" with no clear precedent — a live camera experience that detects the guitar's fingerboard and overlays chord fingering guides in real time, accurate enough to actually teach finger placement.

Our Approach

Using computer vision to detect the fretboard and overlay interactive dots showing correct finger positions for each chord. The initial accuracy target was one frame per second — the team identified an opportunity to go further and pushed without a change order.

The Outcome

The feature shipped on iOS with materially better accuracy than originally scoped and received very positive user reviews from Loog's audience.

Client

5.0

Martin Gorlero CEO, Canada Go Green

The Challenge

Attic vent installations require real-time environmental decisions on-site. CanadaGoGreen needed a mobile app that could connect live to their proprietary sensor and surface the right data at the right moment in the field.

Our Approach

Built the mobile app from scratch around CanadaGoGreen's custom environmental sensor — integrating live air condition data to guide optimal placement of solar-powered attic vents in real time.

The Outcome

Installers now have the environmental data they need on-site: temperature, humidity, and vent status displayed as it happens, supporting faster and better-informed decisions in the field.

In their own words

Engineering perspectives on AI

Our engineers write about the decisions behind AI-native delivery: evaluating LLMs, building agents, and making AI useful inside real products. It's the kind of thinking we bring into engagements, not content for content's sake.

Voice AI Agents

Ready to talk about your next build?

Book a free 30-minute call with one of our specialists.

Boston
50 Milk St, 16th floor

Montevideo
Dr. José Scosería 2815

Contact
+1 (617) 655-8264
contact@orangeloops.com

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MaIA

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Build the right thing.
Not just the wrong thing fast.

Trusted by product companies since 2015