Grubhub
Embedded Mobile & Web Development for Grubhub Enterprise at Platform Scale
Roger Lopez
Manager, Program Management, Grubhub
Grubhub's Enterprise division builds branded mobile and web apps for restaurant clients who want to offer a more personalized ordering experience. The original mandate for OrangeLoops was unusually specific: help update roughly 200 apps in rapid succession, without Grubhub needing to scale its internal team for a one-off spike in delivery volume.
What started as a velocity problem turned into a long-term embedded partnership. OrangeLoops ramped quickly across iOS, Android, and web, then stayed on to support product delivery, SDK improvements, and internal development tooling as an extension of Grubhub's own engineering organization.
Ship a high volume of branded apps fast, without adding internal headcount
Grubhub needed a team that could get productive quickly, operate with limited hand-holding, and handle parallel delivery across both iOS and Android. The project was not a greenfield build. It was a high-pressure operational burst with real volume and tight sequencing requirements.
Because the work touched a large portfolio of white-label apps, Grubhub needed technical depth across multiple operating systems and enough maturity to plug into an existing delivery organization without slowing it down. The ask was less "augment our team" and more "be ready immediately and keep quality intact while we move fast."
That pressure did not stop after the initial release cycle. Once OrangeLoops proved it could execute inside Grubhub's environment, the engagement expanded into a broader development role spanning mobile, web, and internal platform improvements.
A cross-platform team embedded into Grubhub's own delivery workflow
OrangeLoops assembled experienced iOS, Android, and web developers and worked inside Grubhub's day-to-day process. Priorities and timelines were coordinated by Grubhub's Program Management team, while delivery ran through GitHub, Jira, Slack, and weekly syncs, matching the operating rhythm of an internal team from the beginning.
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Rapid ramp-up across platforms
OrangeLoops entered a time-sensitive update cycle and started delivering across iOS and Android without a long onboarding runway.
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Embedded web and mobile execution
The engagement evolved beyond mobile updates into ongoing web and mobile development inside the Enterprise product group.
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SDK and platform problem-solving
The team became familiar enough with Grubhub's SDKs and operating systems to proactively flag issues and suggest fixes before they escalated.
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Internal tooling and development practices
OrangeLoops also contributed to tools and working methods that improved how Grubhub's teams ship and collaborate.
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Flexible resourcing without internal staffing pressure
Grubhub got the extra capacity it needed at the exact moment it needed it, without building permanent internal headcount for a temporary delivery spike.
The value was not just delivery speed. It was dependable scale.
Two parts of the engagement stand out in Roger Lopez's review: speed without micromanagement, and quality that kept compounding as the team learned the platform.
Ramp immediately, then keep quality steady across a large portfolio
The first problem was pure operational pressure. Grubhub needed to push updates through roughly 200 apps in close succession, across multiple operating systems, with minimal guidance from the internal team. OrangeLoops had to become productive fast enough to matter, not just eventually useful.
Move from execution support to platform-level contribution
As the relationship matured, OrangeLoops was no longer just helping move tickets. The team became a meaningful contributor to Grubhub's SDK quality, development tooling, and engineering practices. That shift matters because it signals trust, continuity, and technical understanding beyond task execution.
A one-off mass update became a long-term embedded engineering partnership
OrangeLoops helped Grubhub ship a larger volume of applications than the internal team could have handled alone, then stayed on as an extension of the product organization. At the time of the Clutch review, the engagement had grown to five resources per platform across web, iOS, and Android, supporting both active delivery and internal platform improvements.
200 app updates
High-volume delivery under pressure. OrangeLoops helped Grubhub execute a mass app update across a large branded portfolio in a short timeframe.
15 embedded resources
Cross-platform capacity at review time. The ongoing team included five people each across web, iOS, and Android.
Platform leverage
Beyond implementation. Grubhub credits OrangeLoops with improving SDK quality, spotting technical issues early, and contributing to better internal development practices as the partnership deepened.
"They have a sense of ownership that I have not typically experienced with other contractors."
"The original engagement with OrangeLoops was to help us with a mass app update that required us to update roughly 200 apps in pretty close succession."
"The team has also been instrumental in helping us improve our software development kit. They usually find potential issues and have suggested solutions for those issues."
"The OrangeLoops team is very flexible and always adjust to the needs of our team. Great partner, very happy to continue to work with them."
Roger Lopez
Manager, Program Management, Grubhub
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