Loog Guitars
Loog Guitars is a US-based company focused on manufacturing guitars designed for a better musical learning experience, especially for children.
The challenge
Loog creates guitars smaller than your typical guitar, with only three strings, making it easier
for kids to learn how to play this instrument.
They had an iOS & Android mobile app that supported this learning process with a guitar tuner,
games, and lessons. Then, they came up with the idea of implementing a "magic mirror" feature to
show users where to place their fingers on guitar chords.
Here's where OrangeLoops comes in.
Our solution
To address the challenge of building a magic mirror feature into their app, we leveraged mainly
two technologies: Machine Learning (ML) and Augmented Reality (AR).
First, we applied Machine Learning to identify the fingerboard of the Loog guitar. Next, we used
AR to mark the correct position of the chords with virtual dots.
Our team worked closely with the client, delivering an AR feature that exceeded their
expectations and ran seamlessly both on their iOS & Android app.
The result
By using the device's front camera as a mirror, the app recognizes the guitar neck and displays
where to place your fingers to play chords in real-time. It's similar to the way Instagram or
Snapchat AR filters work.
The app's new AR feature received very positive feedback and reviews from the users, who can now
learn guitar in a more fun and immersive way.
What they say about us
What made them such a strong partner was their mix of technical and business savvy. They had a pretty integrated idea of the product that they'd created versus the commercial implications and opportunities open because of that new technology.
RAFAEL ATIJAS, FOUNDER & CEO - LOOG GUITARS
RAFAEL ATIJAS
FOUNDER & CEO - LOOG GUITARS